Cameraworks has begun the new year by investing a further £300K into our camera and lighting range, to meet the growing and varying needs of our expanding and diverse client base.
We are updating our mid range s35mm camera fleet by adding the Sony FS5 mark II, Canon EOS C200 with it’s Cinema RAW Light, and additional ever-popular Sony FS7 mark II’s. An exciting DSLR sized addition is the new 4K Blackmagic Pocket Cameras with their 13 stops of Dynamic Range and dual native ISO up to 25,000.
We recognise the increasing desire for some of our clients to capture 4K video content simply and easily, so have expanded our 4K fixed lens camcorder range to include the recently announced Canon XF705 (4K 50P 4:2:2 10-bit onto SD Cards), and the newly released Sony PXW-Z190 and Z280 4K camcorders.
In the high end production area, we will be offering new options for our Arri WCU-4 Wireless follow focus kits - the new UMC-4 brain and the C-motion Pan Bar Zoom for accurate in-shot zoom control. In addition, we will have the new Sound Devices PIX-E5, an update of the popular PIX240 for on board recording and playback. Lens-wise, we have ordered the Atlas Orion Anamorphics which we see being an affordable set of front anamorphics to bring beautiful cinematic images to a wider range of productions. We are planning further investments in lenses later this year.
When it comes to lighting, aside from more HMI and Tungsten we are responding to the ever increasing demand for the new wave of LED lighting by bringing in additional options. LiteGear LiteMat’s have been gaining in popularity during the past year, so we have ordered LiteMat 4’s, 2’s and 2L’s - all from the new S2 range which is nearly 40% brighter than the original ones. We are also adding the popular Astera LED tube lights as well as Ice Light 2’s, and increasing our Dedolite LED stock.
Other inbound kit includes Atomos Ninja V recorders, new Flowtech System Sachtler Tripods, and increases to our Teradek, Easyrig, and Matte Box ranges. Finally we are refreshing our Go Pro stock with the new Hero 7 Blacks, which will be generously kitted out as our clients are accustomed to.
We hope that our commitment to up-to-date products and technology will meet our clients continually evolving needs, affording them greater creativity during what will doubtlessly be another busy year for us all. Look out for the new products added to the website over the coming weeks.